It is one of the most vigorously evolving brand with two-digit revenues growth annually. Hell energy drink is the top choice of consumers in several markets and now is available in more than 40 countries worldwide. The company won several international awards and it is the second in the energy drink sector to enter the world of the Formula 1 racing. Currently, the international marketing activities are focused on drift and rally events, but the brand is also active in technical sports and auto-motor sports. The state-of-the-art Szikszó factory supports a unique can-filling line with an annual capacity of 600 million cans, allowing them to accept assignments and outsource requests from other brands.